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ATO Guangzhou Holds Successful U.S. Food Promotion with Huge South China E-Commerce Company

Guangdong province in Southern China (which includes the first-tier cities of Guangzhou and Shenzhen) has by far the highest online retail sales of any province in China. Although it is estimated that only 10 percent of China’s online sales are for food and beverages, e-commerce in this sector is expanding rapidly. Because of this rising demand, on January 25th ATO Guangzhou organized an online promotion with the third largest e-commerce company in China, VIP.com. Founded in 2008 in Guangzhou, VIP.com has achieved 50 million active consumers. ATO Guangzhou developed an online American Food Festival with this company to promote U.S. nuts, dried fruits, candy, snacks and baby foods. The promotion included a video from the U.S. Consul General in Guangzhou, Charles Bennett, encouraging consumers to try U.S. products and wishing them a happy Chinese New Year. As a result of the success of the event on January 25th, a second promotion will be held in coming months.  

ATO Guangzhou Holds Successful U.S. Food Promotion with Huge South China E-Commerce Company
ATO Guangzhou Holds Successful U.S. Food Promotion with Huge South China E-Commerce Company